合瑞联 | 中国食品合规专业服务 助力海外品牌顺利拓境中国
依托近 20 年食品合规领域深耕经验，合瑞联专注为海外食品企业量身打造中国市场全维度合规解决方案，聚焦预包装食品配方与标签核心合规审核，深度解读中国食品相关法律法规与国家标准，已成功处理超 1000 例进口食品合规实操案例。从产品配方设计、选品采购的源头合规把控，到标签规范化落地，我们为海外品牌提供专业、高效、精准的合规指导，全程规避市场准入风险，助力海外食品顺利进入中国市场，实现合法合规流通。
核心法规依据
中国食品市场监管体系完善且严格，海外食品进入中国市场，需严格遵循国家层面法律法规与强制性国家标准，我们将全程依据以下核心法规标准为品牌提供合规服务，确保所有操作贴合最新监管要求：
- 《中华人民共和国食品安全法》及实施条例
- 《中华人民共和国进出口食品安全管理办法》
- 《中华人民共和国进口食品境外生产企业注册管理规定》
- 《食品添加剂使用标准》（GB 2760）
- 《食品营养强化剂使用标准》（GB 14880）
- 《预包装食品标签通则》（GB 7718）
- 《预包装食品营养标签通则》（GB 28050）
- 《预包装特殊膳食用食品标签》（GB 13432）
- 新食品原料批准公告及各类食品原料国家 / 行业标准
- 国家相关部委发布的复函及补充监管要求
核心合规服务
预包装食品配方合规审核
作为海外食品进入中国市场的核心前置环节，配方合规直接决定产品能否顺利准入，我们为海外品牌提供全流程配方审核与合规优化，从源头把控合规风险：
- 精准产品归类：结合产品配料组成、生产工艺等核心信息，依据中国标准完成精准产品类型界定，匹配对应监管要求；
- 适配合规标准：根据产品归类结果，筛选适用的食品安全国家标准、行业标准，明确配方审核核心依据；
- 全维度配方审核：逐一核查配方中各类原料使用合规性，重点确认食品添加剂、营养强化剂的使用范围、限量是否符合 GB 2760、GB 14880 要求，新食品原料是否符合国家批准公告的使用规范，同时判定各类原料的属性、合法用量及使用方法；
- 专业合规建议：基于审核结果，结合专业检验分析，为品牌提供配方优化、执行标准选定等综合性建议，针对不合规项给出可落地的调整方案，确保配方完全符合中国法规要求。
预包装食品标签合规审核
标签是食品信息传递的核心载体，也是中国市场监管与消费者认知的关键，海外食品标签本土化需严格遵循国标规范，我们为品牌提供标签全要素合规审核与修改指导，确保标签无错标、漏标、表述不规范等问题：
- 前置配方核验：先完成产品配方合规审核，确保标签标注内容与合规配方完全一致，从源头避免标签与配方不符的合规问题；
- 全要素逐一审核：依据 GB 7718、GB 28050 等核心标准，对标签上食品名称、配料表、净含量、生产日期、保质期、储存条件、原产国、进口商信息等关键要素进行系统性排查，确认内容完整、标注规范；
- 本土化适配指导：针对海外品牌标签本土化过程中的难点，如配料名称国标化表述、营养成分表规范制作、特殊膳食用食品专属标注要求等，提供专业指导；
- 综合性修改建议：针对审核发现的问题，出具详细、可落地的标签修改意见，确保修改后的标签完全符合中国法规要求，避免因标签问题影响产品报关、市场流通。
我们的核心优势
资深专家团队，深耕进口合规
拥有近 20 年食品合规行业经验的专业团队，深谙中国进口食品监管体系与实操要点，对海外食品进入中国的各类合规难点、卡点有精准把控，为品牌提供高质量合规解决方案。
千例实操经验，精准规避风险
已成功处理 1000+ 进口食品合规案例，覆盖各类预包装食品品类，熟悉海关报关、市场监管等各环节的合规要求，能从实际操作角度为品牌规避各类潜在合规风险。
全流程源头把控，贴合海外需求
深入海外品牌拓境中国的核心场景，从产品配方设计、选品采购的源头阶段介入，提供前置合规指导，避免品牌后期因合规问题产生成本损耗，贴合海外企业的市场拓展节奏。
高效响应服务，保障落地效率
针对海外品牌的合规咨询与服务需求，提供快速反馈、高效对接的服务模式，及时解决品牌在合规过程中遇到的各类问题，确保产品合规审核高效推进，助力品牌快速布局中国市场。
专属服务价值
合瑞联作为海外食品品牌进入中国市场的专业合规伙伴，不仅为品牌提供配方与标签的核心合规审核服务，更能凭借对中国食品市场的深度理解，为品牌提供本土化合规落地的全流程支持。我们摒弃专业且晦涩的法规解读，用清晰、可落地的方式为海外品牌输出合规建议，大幅降低海外企业的中国市场合规学习成本，让海外食品品牌拓境中国更省心、更高效、更安心。
Professional Food Regulatory Compliance Services
Empowering Overseas Brands to Enter the Chinese Market with Confidence
With nearly 20 years of deep expertise in food regulatory compliance, Reg-Compliance specializes in delivering comprehensive, end-to-end China compliance solutions for overseas food brands. We focus on the core compliance pillars for prepackaged foods, formulation and labeling, providing in-depth interpretation and practical application of China’s food laws, regulations, and national standards.
To date, we have successfully supported 1,000+ imported food compliance cases, covering a wide range of product categories. From upstream compliance control at the product formulation and sourcing stage to accurate label localization and implementation, we help overseas brands mitigate regulatory risks at every step, ensuring smooth market entry, lawful circulation, and long-term compliance in China.
Regulatory Framework We Rely On
China’s food regulatory system is highly structured and strictly enforced. To enter the Chinese market, overseas food products must fully comply with national laws, administrative regulations, and mandatory national standards. Our services are delivered in strict alignment with the latest regulatory requirements, including but not limited to:
- Food Safety Law of the People’s Republic of China and its Implementing Regulations
- Administrative Measures on the Safety of Imported and Exported Food
- Regulations on the Registration and Administration of Overseas Food Manufacturers Importing into China
- GB 2760 - Standards for Uses of Food Additives
- GB 14880 - Standards for Uses of Nutritional Fortification Substances
- GB 7718 - General Standard for the Labeling of Prepackaged Foods
- GB 28050 - General Rules for Nutrition Labeling of Prepackaged Foods
- GB 13432 - Labeling of Prepackaged Foods for Special Dietary Uses
- Approved announcements for New Food Ingredients, along with relevant national and industry standards
- Official replies, notices, and supplementary regulatory requirements issued by Chinese authorities
Core Compliance Services
Prepackaged Food Formulation Compliance Review
Formulation compliance is the critical gatekeeper for overseas food products entering China. Whether a product can be approved for import is largely determined at this stage. We provide a full-process formulation compliance review and optimization service, addressing risks at the source:
Accurate Product Classification
Based on ingredient composition, processing technology, and intended use, we determine the correct product category under Chinese regulations and identify applicable regulatory pathways.
Applicable Standards Mapping
We identify and apply the relevant national food safety standards and industry standards corresponding to the product classification, establishing a clear regulatory basis for review.
Comprehensive Ingredient Assessment
Each ingredient is systematically reviewed for compliance, with particular focus on:
- Permitted scope and maximum use levels of food additives and nutritional fortification substances under GB 2760 and GB 14880
- Compliance of new food ingredients with approved announcements and conditions of use
- Ingredient attributes, legal status, usage levels, and technical justification
Actionable Compliance Recommendations
Based on review findings and professional assessment, we provide practical formulation optimization strategies, execution standard recommendations, and implementable adjustment solutions, ensuring full alignment with Chinese regulatory requirements.
Prepackaged Food Label Compliance Review
Food labels are the primary carrier of regulatory information and a key focus of market supervision and consumer scrutiny in China. Overseas labels must be carefully localized to meet Chinese national standards. We provide full-element label compliance review and revision guidance to eliminate risks such as mislabeling, omissions, or non-standard expressions:
Pre-verification of Formulation
Label review begins only after formulation compliance is confirmed, ensuring complete consistency between the approved formulation and the final label content.
Systematic Review of Mandatory Elements
In accordance with GB 7718, GB 28050, and related standards, we conduct a detailed review of all required label elements, including: product name, ingredient list, net content, production date, shelf life, storage conditions, country of origin, importer information, and more.
Localization and Standardization Guidance
We address common localization challenges faced by overseas brands, such as:
- Standardized Chinese naming of ingredients
- Proper construction of nutrition facts panels
- Special labeling requirements for foods for special dietary uses
Clear and Implementable Revision Advice
We provide detailed, actionable label revision recommendations, ensuring the final label fully complies with Chinese regulations and does not delay customs clearance or market circulation.
Our Core Strengths
Senior Regulatory Expertise
Our team brings nearly two decades of hands-on experience in food regulatory compliance, with a deep understanding of China’s imported food regulatory framework and enforcement practices. We accurately identify regulatory bottlenecks and risk points to deliver high-quality, reliable compliance solutions.
1,000+ Practical Cases, Risk-Focused Execution
Having successfully handled over 1,000 imported food compliance cases, we are highly familiar with regulatory expectations across customs clearance, market supervision, and post-market compliance, allowing us to proactively prevent regulatory risks from an operational perspective.
End-to-End, Source-Level Compliance Control
We engage early in the overseas brand’s China expansion journey, starting from formulation design and ingredient sourcing, to provide front-loaded compliance guidance, helping brands avoid costly rework and delays later in the process.
Responsive and Efficient Service Delivery
We offer fast response times and efficient coordination tailored to overseas clients, promptly addressing compliance questions and ensuring regulatory reviews progress smoothly, supporting faster and more predictable market entry into China.
Our Value to Overseas Brands
As a trusted regulatory partner for overseas food brands entering China, Reg-Compliance goes beyond formulation and labeling reviews. Leveraging our deep understanding of China’s food regulatory landscape, we provide practical, localized, end-to-end compliance support.
We translate complex regulations into clear, actionable guidance, significantly reducing the compliance learning curve for overseas companies. Our goal is to make China market entry simpler, faster, and more secure, enabling overseas food brands to expand into China with confidence and peace of mind.
